Just some of our mahi…
Poi Tukua - A Celebration of Unity and Culture
FIFA Womens World Cup x SportNZ x Ministry of Education
Poi Tukua set out to weave a vibrant tapestry of cultural pride and unity across Aotearoa in support of the 2023 FIFA Women’s World Cup. The heart of the campaign was poi, an iconic element of te ao Māori.
Tāniko Collective led the campaign from conception to implementation, partnering with MBIE, Sport NZ and the Ministry of Education to to rally the nation. Tāniko collaborated with EightyOne and The Hood & Co to create engaging, culturally rich content. Videos showcasing how to make and use poi were crafted in both Te Reo and English, aiming to captivate and educate tamariki and rangatahi across the nation.
Poi Tukua brilliantly bridged Māori and non-Māori communities, turning poi into a national symbol of support for the athletes. This campaign wasn’t just about sports; it was a celebration of culture, bringing poi into the global limelight.
The initiative resonated deeply, fostering cultural pride and education, and uniting New Zealanders through a shared expression of support and identity.
For more details, visit Eyes On NZ.
Rediscovering Identity - Toi Ora Motuhake
Toi Ora Motuhake aimed to help Te Puna Ora o Mataatua rediscover and embrace their unique identity, enhancing the well-being of their hapori (community) through a Te Ao Māori lens.
Tāniko Collective guided Te Puna Ora o Mataatua in reconnecting with their whakapapa (ancestral roots and cultural heritage). By leveraging the principles of whenua, whakapapa, and pūrakau, we helped them develop Toi Ora Motuhake, focusing on mana motuhake (self-determination) and toi ora (well-being).
Toi Ora Motuhake became a powerful framework, fostering a deep sense of identity and cultural pride within the community. This initiative empowered whānau to take charge of their well-being, rooted in their rich cultural heritage. By integrating traditional Māori knowledge and values, Toi Ora Motuhake has significantly strengthened the emotional and cultural connections of the hapori, promoting a holistic approach to health and well-being. This project has seen Tāniko develop a full strategy for implementation, including the launch of Toi Ora Motuhake, an overhaul of TPOOM’s branding assets, and ongoing advisory support to guide the organisation through a challenging and exciting time,
We collaborated with trusted partners, Aio Media and talented script writer, Cian White, to deliver a series of video content to launch Toi Ora Motuhake across a range of channels.
For more details, visit the Te Puna Ora o Mataatua website.