NĀU I WHATU TE KAKAHU, HE TĀNIKO TĀKU.
YOU WOVE THE BODY OF THE CLOAK, I ADDED THE TĀNIKO.
This whakatauki, or proverb, emphasises the responsibility of parents for their children. We like to interpret it as stressing the complementary importance of individuals who lay the groundwork, and support from those who add the finishing touches.
This whakatauki frames how we do business at Tāniko Collective. You’ve established a business and laid the important foundations. It’s our job to build a strategy, tell your story and produce work that highlights your strengths. We utilise your budget to reinforce a sustainable vision for your brand.
We are here to guide, inform, and execute all of your marketing needs to build a sustainable future for your business.
OUR MISSION
Our mission is to create sustainable businesses and develop better communities that allow people to prosper. We are for the businesses who stand for something bigger than themselves and who strive to see their stakeholders succeed.
OUR METHOD
We don’t follow a “one-size-fits-all” approach to planning and delivering work. In fact, we avoid it at all costs. Why you ask? We understand that each business has its own needs, quirks, and team dynamics. We follow a simple and effective method that allows us to make the best use of your individual budget and resources:
Discovery - asking better questions
Planning - developing a strategy
Implementation - execute the plan
Evaluation - test, report, and refine the strategy